I am amazed at the number of smart, savvy, competent and competitive friends, colleagues and former partners who have ignored the prodigious power of social media….Ultimately, it is bad business to reject efficient new technologies. As an example, Twitter offers you the chance to “curate” as-it-happens news, and the resulting observations of the smartest commentators, on behalf of your professional network. Be their favorite scout. Watch for ways to help, and ways to protect. At a minimum you’ll learn to speak the language of their careers, a critical step in developing any business relationship and in winning the confidence of a potential client or referral source. Knowledge is power. And the confidence of knowledge makes navigating tough situations and managing impossible people vastly easier.