One of my favorite, but toughest, challenges as a coach is to convince my clients–young and old– to use Twitter (never alone, but paired with a social media aggregator like Hootsuite) to build brand, network, relationships, and revenues. My pitch? You can do this without a single tweet. Honestly.
No lawyer (in fact, no service professional) can prosper, especially in the current economy, without a rich strategic network and a first-rate reputation, in both his or her law firm and community. These goals cannot be achieved solely by billing hours and going through the standard “marketing” motions. They cannot be reached by crafting the quintessential “executory contract” with your beleaguered practice group manager (that two-page “Marketing Plan” she distributes once a year). No-you’re going to need a plan, and the discipline to create and implement a strategic business development plan. It’s your career. Take charge!
Giving and helping are everything. The ideal way to build and deepen your rapport with your clients, prospects, colleagues, referral sources and other important contacts is to learn as much as you can about each person and identify what he or she needs to be successful and fulfilled. Once you’ve done that, things get very simple. You just need to help meet those needs. Here are five more simple ways to do that — drawn from my own practice and that of my partners and clients. Part 5 still to come.