Gaining the Competitive Edge
Individual and Group Business Development Coaching
Individual coaching is available to lawyers at all levels of experience who are committed to building self-sustaining, thriving law practices. The core one-on-one coaching program culminates in the creation of a detailed career plan tailored to market, practice area, sector and firm culture. I offer blended group and individual coaching for groups of lawyers close in age or years of experience, within a single law firm or drawn from several firms. I also work with clients on specific projects and one-off career audits.
In addition to highly customized business development coaching, I offer specialized tutorials and other curricula, including business fluency and trusted advisor training (see below) and the following custom programs:
- Listening to the Web: Social Media Training and the Confidence of Knowledge. Individual and group hands-on social media training, for lawyers interested in learning how to use social media and other essential internet tools to gather and deploy knowledge and news of value to clients and colleagues, build client relationships, enhance traditional in-person self promotion and develop business. Learn more
- Blended Group and Individual Coaching for Women Lawyers. Customized group and individual coaching for women lawyers. We meet as a group (in person or by Skype, for longer distance coaching) every two or three weeks, following a flexible curriculum focused on business development and the path to revenue generation (and, if applicable, equity partnership). Between meetings I also meet individually by phone with each group member to develop her business plan and address concerns particular to her.
- Meeting the Differentiation Challenge: Industry Immersion for Law Students and Associates. The multi-specialty industry group has only recently—belatedly, in fact– been validated as a powerful, sometimes essential, way for lawyers and law firms to stand out in an increasingly competitive market. I consult to law students and young lawyers considering a sector focus, as well as those who have already identified an industry where their interests and skills converge, and on which a compelling “brand” and reputation can be founded.
- Diversity Consulting. Drawing on my experience as one of the chief architects of my firm’s diversity program and as Chair of the EAPD’s highly regarded Women’s Initiative, I consult to law firms on creating or rejuvenating diversity initiatives. Learn more.
Business and Finance Skills Training and Trusted Advisor Coaching
I consult to law firm professional development, business development and marketing directors interested in offering business and finance skills training, including hands-on application via case studies and guided written exercises derived from corporate and litigation practice.
In partnership with Matt Rubins, a successful venture capitalist, angel investor and education entrepreneur, I developed a one-of-a-kind business education program based on the belief that the best way to become a true “trusted advisor” is to understand the client’s business.
The program is centered on a single complex case study that guides participating lawyers through the life of an acquisition and its debt financing (from term sheet to earnout dispute), requiring them to apply the finance, business strategies and valuation concepts they learn from Matt to the interpretation, negotiation and amendment of legal documents.
This approach assures that participating lawyers will fully comprehend the critical role of business fluency in delivering superior legal work and building profitable client relationships.
April Gallagher, Global Head Strategic Marketing at Orrick, Herrington & Sutcliffe LLP
Rina Mayman, AVP Legal Counsel, MFS Investment Management; Former Director of Professional Development, Edwards Wildman Palmer LLP
Walter Rodriguez, Associate, Locke Lord, LLP (formerly, Edwards Wildman & Palmer), Boston College Law School ’15
Ted Folkman, Partner, Murphy & King
Recent Lateral Partner, Boston
Steve Meredith, Partner, Choate, Hall & Stewart