Every year brings a spike in requests for social media training, as lawyers and law firms grow increasingly aware of the prodigious power of LinkedIn and other internet platforms as complements to in-real-life communications and anchors to profitable professional branding (both internal and external) and business development strategies.

My Listening to the Web workshops (LinkedIn for the Reluctant Lawyer and Twitter for the Reluctant Lawyer) and individualized tutorials meld traditional in-person business development skills with the enhanced brand and relationship-building strategies afforded by user-friendly social media platforms, especially Linked In, and business intelligence and social media listening platforms.

Participants explore ways to leverage online platforms, LinkedIn in particular, whether actively (as knowledge curators, thought leaders, and connectors) or passively (like so many in-house lawyers, as “listeners” and learners), to build compelling reputations, grow relationships (internally and externally), position themselves as practice area, industry, and sector specialists, and stand out from their competitors as valuable sources of superior knowledge.

 “My firm was fortunate to bring in Betsy to coach and train each of our associates in business development. She tailored her approach to each lawyer’s personality, experience and professional goals. All of our associates emerged from this process with thorough, effective business development plans and, even more importantly, with the confidence and the energy to build their practices. Betsy worked collaboratively with my partners to gain insight, to keep us informed and to advance our common goals. It was a great experience.”

Jody L. Newman, Former Managing Partner (2007 – 2012), Collora LLP (now Hogan Lovells)

2018-04-16T15:10:47+00:00

Jody L. Newman, Former Managing Partner (2007 – 2012), Collora LLP (now Hogan Lovells)

 “My firm was fortunate to bring in Betsy to coach and train each of our associates in business development. She tailored her approach to each lawyer’s personality, experience and professional goals. All of our associates emerged from this process with thorough, effective business development plans and, even more importantly, with the confidence and the energy to build their practices. Betsy worked collaboratively with my partners to gain insight, to keep us informed and to advance our common goals. It was a great experience.”

“Betsy encouraged me to climb out from under my rock and got me up and running on Twitter and Hootsuite. She also helped me refine my LinkedIn profile and showed me simple ways to use LinkedIn more effectively. After years of dismissing the Internet as the province of short-lived media phenoms and irrelevant to my practice, I realized what I’d been missing: that I could leverage online tools to grow professional relationships—and in an authentic way. The EHMunnell Social Media Boot Camp is a must for anyone who’s ready to build a law practice.”

Ellen S. Lubell, Founder, Tennant Lubell

2018-04-16T15:19:08+00:00

Ellen S. Lubell, Founder, Tennant Lubell

“Betsy encouraged me to climb out from under my rock and got me up and running on Twitter and Hootsuite. She also helped me refine my LinkedIn profile and showed me simple ways to use LinkedIn more effectively. After years of dismissing the Internet as the province of short-lived media phenoms and irrelevant to my practice, I realized what I’d been missing: that I could leverage online tools to grow professional relationships—and in an authentic way. The EHMunnell Social Media Boot Camp is a must for anyone who’s ready to build a law practice.”