I offer stand-alone workshops and tutorials, boot camps and shorter training modules to law firms, in house legal departments, affinity groups, bar associations and law schools, each adapted to the needs and resources of the client, but with a primary focus on the fundamentals necessary for law practice growth, advancement and long term success.

The Confidence of Knowledge: EHMunnell Social Media Training

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Every year brings a spike in requests for social media training, as lawyers and law firms grow increasingly aware of the prodigious power of LinkedIn, Twitter and other internet platforms as anchors to profitable professional branding and business development strategies. I offer “The Go To Lawyer” training in a variety of formats to best suit firm and participant goals, including a 90-minute intensive workshop, a three-part lunch series and individual and small group tutorials addressing one or more of the following topics:

  • LinkedIn profiles and search functions; branding and networking; promoting others; gathering news and information.
  • For the reluctant lawyer, Twitter strategies for monitoring news and commentary using live searches, streams and the Hootsuite dashboard; the power of time-ordered news delivery without a single tweet.
  • Using LinkedIn, Twitter and blogging proactively but authentically; showcasing oneself and promoting others; building brand, network and relationships; enhancing legal work product and pitches.

On the Job Marketing: Speaking the Language of Business

In this session we address the many ways in which lawyers can better display their legal skills, good judgment, sector expertise and business acumen in the context of their work: as advocates and negotiators, as writers and speakers and as listeners and advisors.

The Great Leveler: Networking to Build an Inventory of Social Capital

A session demonstrating how even the youngest, most inexperienced lawyer can accumulate a wealth of friends, associates and contacts and, through savvy “investments” of this “social capital”, evolve from fledgling professional to strategic broker.

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 “My firm was fortunate to bring in Betsy to coach and train each of our associates in business development. She tailored her approach to each lawyer’s personality, experience and professional goals. All of our associates emerged from this process with thorough, effective business development plans and, even more importantly, with the confidence and the energy to build their practices. Betsy worked collaboratively with my partners to gain insight, to keep us informed and to advance our common goals. It was a great experience.”

Jody L. Newman, Former Managing Partner (2007 – 2012), Collora LLP (now Hogan Lovells)

2018-04-16T15:10:47+00:00

Jody L. Newman, Former Managing Partner (2007 – 2012), Collora LLP (now Hogan Lovells)

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 “My firm was fortunate to bring in Betsy to coach and train each of our associates in business development. She tailored her approach to each lawyer’s personality, experience and professional goals. All of our associates emerged from this process with thorough, effective business development plans and, even more importantly, with the confidence and the energy to build their practices. Betsy worked collaboratively with my partners to gain insight, to keep us informed and to advance our common goals. It was a great experience.”
Ellen-Lubell

Betsy encouraged me to climb out from under my rock and got me up and running on Twitter and Hootsuite. She also helped me refine my LinkedIn profile and showed me simple ways to use LinkedIn more effectively. After years of dismissing the Internet as the province of short-lived media phenoms and irrelevant to my practice, I realized what I’d been missing: that I could leverage online tools to grow professional relationships—and in an authentic way. The EHMunnell Social Media Boot Camp is a must for anyone who’s ready to build a law practice.”

Ellen S. Lubell, Founder, Tennant Lubell

2018-04-16T15:19:08+00:00

Ellen S. Lubell, Founder, Tennant Lubell

Ellen-Lubell
“Betsy encouraged me to climb out from under my rock and got me up and running on Twitter and Hootsuite. She also helped me refine my LinkedIn profile and showed me simple ways to use LinkedIn more effectively. After years of dismissing the Internet as the province of short-lived media phenoms and irrelevant to my practice, I realized what I’d been missing: that I could leverage online tools to grow professional relationships—and in an authentic way. The EHMunnell Social Media Boot Camp is a must for anyone who’s ready to build a law practice.”