Author Archives: Betsy Munnell

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Part 5: Five More Easy Ways We Helped Our Network

Any rainmaker will tell you: Giving and helping are everything. The ideal way to build and deepen your rapport with your clients, prospects, colleagues, referral sources and other important contacts is to learn as much as you can about each person and identify what he or she needs to be successful and fulfilled. Once you’ve done that, things get very simple. You just need to help meet those needs.

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Common Courtesy and Your Good Reputation.

Business development is about relationships, first and foremost. What goes around comes around. Treat people right or pay the consequences in missed opportunities, broken relationships, burned bridges, and bad word of mouth….Remember: Most people, however well behaved and well brought up, talk about other people. Don’t give them something to talk about, other than your finer qualities and achievements.

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“Way Too Busy” to Build a Career? (Making Time for Success. Now.)

No lawyer (in fact, no service professional) can prosper, especially in the current economy, without a rich strategic network and a first-rate reputation, in both his or her law firm and community. These goals cannot be achieved solely by billing hours and going through the standard “marketing” motions. They cannot be reached by crafting the quintessential “executory contract” with your beleaguered practice group manager (that two-page “Marketing Plan” she distributes once a year). No-you’re going to need a plan, and the discipline to create and implement a strategic business development plan. It’s your career. Take charge!

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Part 4: Five Easy Ways to Help Your Network

Giving and helping are everything. The ideal way to build and deepen your rapport with your clients, prospects, colleagues, referral sources and other important contacts is to learn as much as you can about each person and identify what he or she needs to be successful and fulfilled. Once you’ve done that, things get very simple. You just need to help meet those needs. Here are five more simple ways to do that — drawn from my own practice and that of my partners and clients. Part 5 still to come.