Author Archives: Betsy Munnell


Because It’s 2015: BU Law Adds Business Fundamentals to its Core Curriculum

There is no getting around it: Until business fundamentals are taught in the core curriculum, even the elite law schools will continue to come up short. Only one top school, Boston University Law School, has taken the necessary leap. In so doing, BU has established an appreciable lead over competing institutions in offering meaningful business and financial training— preparing its students for a job market where employers and clients alike want much more from them than legal analysis and hard work.


Do it Yourself Business School for Lawyers: Bring in the MOOCs!

If I had the time and capital to invest, I’d partner with Coursera or ApprenNet (Law Meets) and Wharton and build a “personalized” MOOC business training curriculum with wrap-around guides for three or four BigLaw practice groups. I’d hire the best and brightest JDs and KM professionals to write tailored content applying the B-school material to the real world of law practice. Then I’d license this product to premier law firms for a fraction of the cost of a business bootcamp. My client firms would, ideally, assign partner instructors to coach their associates through the curriculum–connecting the dots along the way. Just a thought.


Be a Twitter Scout and Make Some Rain: How to Use Priceless News & Opinion to Build Your Practice

I am amazed at the number of smart, savvy, competent and competitive friends, colleagues and former partners who have ignored the prodigious power of social media, especially high-end opinion blogs and rapid-information platforms like Twitter, whose purest use is to educate, inform and alert–often ahead of everyone else…..Ultimately, it is bad business to reject efficient new technologies.

What Do Blogging and Vegas Have in Common?? ….Building a Niche Law Practice in the Digital Age

It’s not as easy as it was for me–but much remains the same: Industry and skills specialization is still the fastest and smartest route to practice growth. Client contact, on the client’s turf, is still critical. Developing a reputation within your target industry or practice area still requires vastly more than a thorough understanding of the laws and regulations that affect it.